It is worth paying attention to the following factors:
Team - who is behind the project? Open faces and experience are a plus.
Whitepaper - is there a clear description of the project and its goals?
Real application - does anyone need the token besides speculators?
Tokenomics - how many tokens are in circulation, how are they distributed, is there a burning mechanism?
Listing and liquidity - is the token traded on top exchanges? Is it easy to buy/sell?
Community - active engagement on social media, team support.
Chart and volumes - sharp spikes, low volumes - a warning sign.
You will find part of the information in the spot trading section, there in the information section, you can find various links to the project website.
Main point: do not invest blindly. Hype fades quickly, while a good project lasts for years.
In the screenshots as an example, I took #memcoin $PENGU that I have. And while I generally liked everything until recently, during the last bullish impulse, someone dumped a large number of coins, thereby extinguishing the impulse. This makes me uneasy and I need to reconsider my attitude towards this asset.