During his second term, Trump became an advocate for digital assets, paving the way for the cryptocurrency industry by reducing legal actions against
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many companies in this sector, establishing a reserve of Bitcoin, easing regulatory regulations, and even engaging himself in this field. Entities linked to the Trump family launched the decentralized finance platform "World Liberty Financial," and issued a dollar-backed stablecoin, as well as meme coins depicting the president and his wife, First Lady Melania Trump.