Entering 2025, Binance—one of the largest crypto exchanges in the world—launched a new approach in the token listing process. This approach emphasizes the discovery of early-stage projects, user protection, and transparent evaluation. Through initiatives such as Binance Alpha, Launchpool, and stricter evaluation standards, Binance aims to enhance the quality of projects entering its platform.
Binance Alpha: An Initial Gateway for Early-Stage Projects
Binance Alpha is a pre-listing platform designed to showcase promising early-stage Web3 projects. Launched in December 2024, Binance Alpha allows users to:
Reading the whitepaper and understanding the project's tokenomics.
Monitoring technical progress and product readiness.
Interacting through staking, testnets, or community activities.
Purchasing tokens with convenient Quick Buy features.
The tokens featured on Binance Alpha are not guaranteed to be listed on Binance Exchange, but this platform provides early exposure and opportunities for projects to prove their viability.
Evaluation Process Towards Official Listing
After appearing on Binance Alpha, projects have the opportunity to advance to the next stage, which is official listing on Binance Spot or Futures. Evaluation for official listing includes:
Stable and high trading volume.
Healthy liquidity and reasonable price movement.
Compliance with unlock schedules and token distribution.
Reputation and consistency of the development team.
Regulatory and security considerations for the project.
Projects that demonstrate positive performance and do not experience significant declines in those aspects will be considered for listing on Spot or Futures, depending on the token structure and market readiness.
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Launchpool: Supporting Initial Project Liquidity
Binance Launchpool allows users to stake assets like BNB or stablecoins to earn token allocations from new projects. Staking rewards are typically distributed proportionally based on the amount and duration of user staking. This scheme provides an opportunity for investors to acquire new tokens without having to buy them directly from the market while supporting the initial liquidity of the project.
Enhanced Evaluation Standards
Binance has implemented an enhanced framework for listing crypto projects on the Spot, Futures, and Alpha platforms. The updated criteria prioritize the quality of long-term projects, technical reliability, and regulatory compliance to enhance user transparency and security. Projects now face stricter scrutiny before being considered for listing.
🆕 New Tokens on Binance 2025
1. KAITO (KAITO) – AI for Web3 Content Discovery
KAITO is an AI-based token aiming to revolutionize Web3 content discovery. This token was officially listed on Binance on February 21, 2025, with trading pairs against BTC, USDT, USDC, BNB, FDUSD, and TRY. KAITO has attracted strong institutional support, securing initial funding of $5.3 million.
2. RedStone (RED) – DeFi Infrastructure
RedStone is a DeFi project providing infrastructure solutions for the decentralized finance ecosystem. The RED token was listed on Binance on March 6, 2025.
3. GoPlus Security (GPS) – Blockchain Security
GoPlus Security offers security services for the blockchain ecosystem, including detection of malicious smart contracts. The GPS token was listed on Binance on March 4, 2025.
4. MyShell (SHELL) – AI Integration in Blockchain
MyShell combines artificial intelligence with blockchain technology to create innovative solutions. The SHELL token was listed on Binance on February 27, 2025. CryptoNews+1id.financefeeds.com+1
5. Solayer (LAYER) – Layer-2 Solution
Solayer is a Layer-2 solution designed to enhance scalability and transaction efficiency. The LAYER token was listed on Binance on February 11, 2025.
Conclusion
Changes in the token listing system on Binance in 2025 reflect the efforts of the crypto exchange to enhance the quality of projects entering the market. Binance has become a pioneer through early curation approaches and the launch of features such as Binance Alpha and Launchpool. This move benefits investors by providing safer access, clearer information, and opportunities to engage from the early stages of projects. On the other hand, eligible projects gain a more directed and credible entry pathway into the crypto market ecosystem.