Emirates NBD has announced a strategic focus on artificial intelligence and blockchain technology at the Dubai FinTech Summit 2025, organized by the Dubai International Financial Centre.
This move positions Emirates NBD as a regional leader in tech-driven banking, potentially impacting digital finance innovation and customer engagement strategies within the Middle East region.
Emirates NBD Unveils AED 956 Billion Asset Strategy
Emirates NBD plans to leverage AI and blockchain for digital transformation. This is part of a multi-year IT transformation aiming to enhance financial services across the region. The announcement was made at the Dubai FinTech Summit 2025.
Marwan Hadi, Emirates NBD’s retail banking head, emphasized the role of advanced analytics in client engagement. The bank’s asset base exceeds AED 956 billion as they expand their tech-driven strategies to support AI-driven innovations. In his words, “Advanced analytics models can help identify high-potential prospects, drive better engagement with existing clients by matching them to the right products and services, and assist frontline teams with tailored insights and talking points.”
5-7x ROI Expected on AI Investments
Community reactions have highlighted Emirates NBD’s ambition to change the banking landscape. The implication for local firms engaging in similar transformations grows as the bank’s initiative receives government backing.
This strategic shift could influence regulatory developments, given its potential financial benefits. The bank expects a 5-7x ROI on AI investments, underscoring confidence in technology integration within financial operations. Learn more about Emirates NBD Driving Innovation in Premium Banking Partnership.
MENAT Region Boosts Fintech Transformations
Previously, similar initiatives by global banks led to operational efficiencies. Emirates NBD builds on this history in the MENAT region, expecting enhanced client engagement and decision-making through AI and blockchain.
Kanalcoin experts suggest that Emirates NBD’s strategic focus might set a precedent for embracing fintech innovations. This initiative reflects broader trends toward digital transformation in the banking sector.
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