Today's theme is the dancing bear 🐻 Betakkuma (@BetakkumaAI)
Initially, the dancing white bear was quite popular. Next, I will share what Betakkuma is.
🔹 What is Betakkuma?
This character isn't newly created; it's actually a well-known IP among Japanese people.
Originally from the IP company Minto, it exploded on LINE and TikTok with its addictive dance + cute contrast.
LINE sticker downloads exceed 750 million, and YouTube + TikTok total views exceed 3 billion.
Has collaborated with brands like Coca-Cola, NIKE, and UNIQLO
Fans are primarily concentrated in Japan and Southeast Asia, and it’s a truly 'commercialized meme'.
In simple terms, it's not the common 'grassroots meme' in the Web3 circle; it's a real IP, with traffic and breakout cases.
🔹 How does the Web3 project itself work?
This venture into Web3 is through the BetakkumaAI project:
Supported by the BythenAI platform, bringing this IP on-chain while adding an AI toolkit. Players not only buy NFTs but can also create content, share revenue, and even participate in IP co-creation.
Gameplay is quite imaginative:
Can generate your own Betakkuma videos / emojis
In the future, it will allow using the IP for branding, creation, or co-branded content.
Has its own platform token HONEY, used for purchasing tools, on-chain content, exchanging creative services, etc.
It’s more like a creator platform + content co-creation system, just packaged in the form of a 'quirky bear'.
🔹 There's also a linked character: Virtual Idol Moriusa
The previously popular AI virtual idol Moriusa was also promoted by BythenAI, backed by the Japanese entertainment giant STPR. Fans can participate in setting and character shaping, making it a representative 'co-creation idol'.
Currently, Betakkuma and Moriusa belong to the same content system, one responsible for emotional mirroring and the other for expression containers, with potential for narrative interaction in the future. The concept is quite interesting, but we need to see how it actually lands.
🔹 NFT is a toolkit + creation pass, with currently revealed rights including:
Exclusive 3D Virtual Avatar
AI Creation Tool + Content Assistant
Creator Alliance Qualification (Revenue Sharing)
Bythen platform air drop qualification (might include tokens or new NFTs)
Compared to traditional avatar projects, this is more like a 'content IP editor + pass'.
🔹 How to participate now?
✅ Holding Bythen Card NFT (about 0.1 ETH) automatically grants whitelist qualification
✅ Or participate in creative activities, like tweeting, editing videos, making memes, etc. If the creativity is good enough, you can get WL.
🎯 My Opinion
This project looks easy, but it actually has a complete content logic and commercialization expectations.
Simply put, here's why I think it's worth关注:
It's not a fabricated 'concept IP', but a truly commercially viable Asian cultural symbol.
Web3 + AI creation route aligns with the long-term direction of content projects.
Low participation thresholds, large airdrop potential in the early stages, and the platform behind has significant ambitions.
Generation Z users are naturally compatible, with strong social virality and potential for a secondary explosion.
Imagine if Hello Kitty could let users create, co-build, and share revenue back in the day, what kind of gameplay would that be? Betakkuma might just be trying this direction.
The current project is quite popular and the participation threshold is not high, so it's worth keeping an eye on and aiming for early involvement.
