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UPCX Dubai 2049 KOL TOUR Recap: Real Bonds in the Heart of the Desert

On May 2, 2025, under the sun-kissed sands of Dubai, a unique Web3 gathering quietly made its mark. Building on the momentum of the first “Proof of Connect” in Bangkok, AllSpark Research and UPCX collaborated once again to bring the KOL Tour to life—this time as a flagship side event during TOKEN2049 week. More than just a brand activation, it became a living experiment in offline interaction, spontaneous exchange, and deeper reflection.

This recap captures the event’s atmosphere, key moments, and authentic conversations from the Dubai Desert Safari—while also offering a glimpse into what’s next for UPCX’s evolving global footprint.

Real Connections in the Sand: Trust, Culture & Collaboration

Hosting the gathering amidst the vast Dubai desert was a daring yet fitting choice. Over 33 influential voices from both Web2 and Web3—spanning Dubai, India, Thailand, Turkey, Spain, the U.S., and the Philippines—came together for an unforgettable day of adventure and dialogue. From adrenaline-pumping dune-bashing and camel rides to sunset photo ops, traditional Khaleeji dance, live oud and guitar performances, and a luxurious tented dinner under the stars, the event fused Web3’s innovative edge with the rich traditions of Arabia.

What emerged was more than content—it was connection. Conversations sparked in the sand may well become the foundation of future collaborations across borders and blockchains.

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