## CEX Accounts: The Gateway to Web3 Adoption According to Jon Kol, co-founder of Hyperlane (HYPER), connecting existing centralized exchange (CEX) accounts like Binance, Coinbase, and OKX to Web3 wallets represents the simplest onboarding strategy for new users. Kol highlighted this in a recent Undefined Labs podcast, emphasizing the familiarity CEX integration offers. It mirrors the Web2 signup experience, reducing the learning curve for newcomers venturing into the decentralized world. ## Familiarity Breeds Web3 Adoption This approach leverages the user's existing comfort level with established platforms. Rather than navigating complex seed phrases and unfamiliar interfaces, users can leverage their existing CEX accounts as a bridge to Web3 applications. ## Embedded Wallets: A Sneak Peek into the Future Kol also pointed to the rise of embedded wallets, citing Telegram as a prime example. These wallets offer a seamless user experience, often disguised as regular features, further simplifying the Web3 onboarding process. He believes that this CEX linking method is the most realistic approach for the next 1-2 years. ```