BlockBeats news, on May 9, Bitget reached a strategic partnership with SWEAT, aiming to jointly lower the barriers for Web2 users to enter Web3 and bridge the connection between the virtual and the real. This collaboration will officially debut at the 2025 Dubai Esports Festival (DEF), where an engaging interactive experience will showcase the innovative model of 'earning crypto rewards while exercising.'
From Dubai Airport to Sheikh Zayed Road, city landmark advertisements convey the collaborative vision with the slogan "Walk into Crypto—Step. Sweat. Score."
