About Binance Square

Binance Square is a global social network with over 35 million monthly active users. The platform delivers real-time news, market analysis, and Binance updates through expert KOLs, media representatives, and industry professionals. Accessible in 30 languages via both web and mobile app, Square uses personalized content recommendations to connect creators with their target audiences.

In this content, I’ll try to answer the question: How can we increase our follower count on the world’s largest crypto social network, Binance Square? I’ll also be applying the same strategies myself—based on what I’ve learned from other platforms—in hopes of growing my own following. If you're ready, let’s get started!

1- A Simple Way to Start: Follow for Follow

The simplest method to build a follower base on social networks is the "follow for follow" strategy. Based on my one-month observations, the follow-back rate from the accounts I followed was around 15%. For example, if you follow 5,000 people on Binance Square, approximately 450 of them will follow you back. That’s not a bad number at all for getting started.

2- Share High-Quality and Original Content

Social networks and search engines use various algorithms to determine which content gets highlighted. One of the most important factors in these algorithms is originality and quality. If you've decided to become a content creator on Binance, it's essential to maintain both originality and high quality in everything you publish.

3- Consistency

Many people think influencers make money easily, right? That’s not true. Those who become popular on social media put in a lot of effort to get there. Think about YouTubers: grab your phone, turn on the camera, and talk for one minute about something you know well. Then watch the video. Terrible, isn’t it? You probably didn’t like your voice, stumbled over words, and struggled to form meaningful sentences. What I’m trying to say is this: becoming popular is hard and requires consistency.

By consistency, I mean creating at least one high-quality piece of content every day. Both search engines and social media platforms value “consistency” in their algorithms when prioritizing content.

Here’s what you should never do: Post 10 pieces of content in one day and then go silent for weeks. Why? Imagine you have a baby. You need to feed it regularly every day for it to grow. You can’t just overfeed it one day and say, “That should last a few days.” The same goes for your Square profile — treat it like a baby and feed it regularly.

4- Engage with Others

To build a follower base on Binance Square, you need to engage with attention-grabbing posts through comments, likes, and shares. This will help increase both your visibility and recognition on the platform. Remember, small actions accumulated over time can create a big impact.

5- Prioritize Visuals

According to Google's statistics, articles that include “enough visuals” tend to have lower bounce rates, which means users are more likely to stay and engage with the content. The same applies to social networks — visually appealing posts encourage users to keep reading and add extra value to your content. That’s why I highly recommend including at least one image in every post you create.

binance logo

6- Search Engine Optimization (SEO)

In my opinion, this is the most important point. In fact, all of the first five points are connected through SEO! While SEO includes elements like quality content, visuals, and catchy titles, its main purpose is to boost your visibility. There are several ways to enhance your presence and promote your content using SEO:

a) Social Media: Share your Binance Square content on platforms like Facebook, Instagram, X (formerly Twitter), TikTok, VK, YouTube, and Telegram.

b) Blogging: Create a free blog using platforms such as WordPress, Blogspot, Wix, Medium, or Steem.it. Include your Binance Square content links in your posts.

c) Use Pinterest Actively: For example, if you’ve created a post on Square, go to Pinterest, click on "Create Pin", add a related image, and paste your Square content link in the website URL section.

d) Podcast Backlinking: While it’s a time-consuming method, based on my observations, this is one of the most effective SEO strategies. You can create backlinks to your Binance Square profile through podcasts.

Free platforms to create podcasts include: Acast.com, RSS.com, Podbean, and Podimo.

The crypto world moves so fast that keeping up with the latest developments can be a real challenge. However, if you're planning to post content regularly, focusing on trending topics is essential. For example, why not create content about Binance’s next Launchpool project?


I’m excited to experience these methods together with you. I’m patient and truly enjoy creating content. I’m also happy to be doing this not just for myself, but for Binance — a platform I feel genuinely connected to. Feel free to leave your questions in the comments. If you found this content helpful, don’t forget to follow me. 🙏