It seemed to be abandoned after the departure of CEO Mo Shaikh, but the Layer-1 blockchain Aptos unexpectedly made a spectacular comeback – not thanks to technological upgrades, but thanks to… a spontaneous meme campaign by an anonymous user named BuzzlamicJihad.



✅ From “shitpost” to top-notch marketing strategy: What does Buzz do?


Since the beginning of this year, BuzzlamicJihad has launched an unofficial 'Community Takeover' (CTO) for #Aptos , with a series of memes that went viral on social media such as:



  • “Aptos looking good here” – a phrase that has become iconic, although many believe Aptos is not doing well.



  • When someone disagrees, Buzz simply asks: “Sidelined?”




Result? APT surged 17% in just one day in February, with a flood of new users trying out the Aptos ecosystem, especially on the meme coin platform Emojicoin.fun.



✅ The Aptos team went from skepticism to... wanting to hire Buzz!


Although there was initially some internal confusion due to the attention shifting away from core technology, Ash Pampati – head of the Aptos ecosystem – had to admit:



“Buzz is one of the best marketers I have ever seen. No one in Web3 has done it like him.”



And it doesn't stop there, Aptos claims to be ready to "hire" BuzzlamicJihad if the right opportunity arises. “We are always in the BuzzlamicJihad business,” Pampati joked but with deep implications.



✅ Authentic marketing comes from the community


The takeaway from this story is very clear:



  • The most effective Web3 marketing is bottom-up, community-driven, not initiated by an organization.



  • The success of Aptos this time reminds us of how BONK saved Solana after the FTX shock – when a meme coin revived the entire development community.




BuzzlamicJihad shares:



“Many thought I was just joking, but this takeover is quietly becoming a reality. And I still believe its value has not been accurately priced by the market.”




✅ Reach out to Binance users and the crypto market


For Binance users or those building Web3 projects:



  • This is clear evidence that the power of community and memes can revive an entire blockchain.



  • If you are a builder or developer, now is the time to reconsider how you approach the community: sometimes, a timely meme is even stronger than a technical update.




And if you are looking to explore Aptos or other potential ecosystems, Binance is still the top platform to start your crypto journey safely and effectively.



🔔 The crypto market always carries significant risks. Any investment or participation decision needs thorough evaluation and a solid knowledge base. Not every meme campaign yields positive results. #anhbacong