Some people on blockchain say they love decentralization, but when decentralization comes, they mourn the loss of a centralized top-down structure.

These are the people you will often see studying and trying to apply big tech strategies (which are inherently centralized, closed-source, and permissioned) to their favorite “Web3” projects. I mean, sure…

...We can learn a thing or two from these guys, but only if we understand that the premises are different, by design — and adjust them accordingly.

Instead of only studying big tech, we should also be studying open-source software cases of success. Learn how Linux, Android, WordPress, Mozilla, Rust, etc. position themselves and grew in adoption.

Read their stories, engage with their communities, consume their specialized content. There is a lot to learn about community building, grassroots marketing, volunteer contributions, and so on.