#BTC重返10万

CB TEAMS UP WITH RIOT GAMES TO BRING BLOCKCHAIN TO ESPORTS

- For CB, the partnership with Riot Games represents a strategic opportunity to build deeper fan experiences across the League of Legends and VALORANT esports ecosystems.

- The company has previously worked with sports brands such as the NBA, WNBA, Golden State Warriors, Aston Martin in Formula 1™, and Team Liquid.

- The esports industry, which has faced challenges in recent years, is increasingly relying on brand sponsorships and corporate partnerships to generate revenue.

- Hence, the collaboration allows both companies to innovate within the gaming and crypto ecosystems while navigating skepticism about the crypto industry.