The MEME Act is a proposed American legislation aimed at regulating the use of cryptocurrency tokens and protecting them from unethical exploitation in digital markets. The law focuses on enhancing transparency and accountability in the issuance and trading of tokens, particularly those used for entertainment or widely popular purposes, such as digital memes. It sets legal standards for companies and developers to ensure that these tokens are safe, non-deceptive, and not used in fraudulent schemes or to mislead investors. It also includes a regulatory framework for classifying tokens based on their purpose and imposes disclosure obligations on their issuers. This legislation comes in response to the significant rise in token projects that exploit cultural popularity for illegal gains, which the law seeks to curb by protecting consumers and supporting responsible innovation in the world of digital assets.