The U.S. Department of Justice announced that Google's (GOOGL) Alphabet group will be forced to sell two of its main digital advertising divisions, after a judge ruled that the company unlawfully monopolized the markets for buying, selling, and displaying online advertisements.
The department demanded in a court filing submitted on Monday that Google (GOOG) immediately start selling its AdX advertising exchange platform, followed by a gradual sale of the service that helps websites sell their advertising space, known as Publisher Ad Server.
The department asserted that "implementing a comprehensive set of solutions—including the sale of the illegal monopolies Google has acquired and the products that were the primary tools of Google's illegal scheme—is necessary to end Google's monopolies."
For its part, Google proposed in a court filing filed Monday evening that its ad exchange platform work seamlessly with competitors' technologies and that a monitor be appointed to ensure compliance for three years.
It is noted that the request from the Department of Justice was not surprising, as it announced in 2023, when it first filed a lawsuit against Google for antitrust, that it would ask the court to force the company to sell some of its products.
In a separate case, the department is also seeking to force Alphabet to sell its popular Chrome browser, citing the company's illegal monopoly on online search services.
Alphabet (GOOG) shares closed up 0.14% yesterday, trading at $166. However, the stock fell slightly in after-hours trading, down 0.18%.
Question: Will this harm the cryptocurrency market?
Answer in detail:
The immediate conclusion: There is no significant direct and immediate impact on the cryptocurrency market, but there are potential indirect effects in the medium and long term.
Here's the detailed analysis:
1. There is no direct relationship between Google and its advertising platforms and the cryptocurrency market:
Google is not a cryptocurrency exchange or issuer.
The digital advertising sector is separate from the underlying cryptocurrency market infrastructure.
2. But... Google has a significant role in the overall internet ecosystem:
Google dominates digital advertising, and these ads are an essential part of marketing cryptocurrency projects (such as ICO and presale campaigns).
Any disruption in advertising platforms could lead to marketing difficulties or higher advertising costs for small and medium-sized cryptocurrency projects.
3. The general psychological impact on technology markets:
When tech giants like Google face antitrust lawsuits and asset divestiture orders, this can lead to a temporary wave of fear or uncertainty in the stock and technology markets.
Sometimes this concern extends to cryptocurrencies because many stock and technology investors also hold assets in crypto (the cross-portfolio effect).
4. If antitrust issues expand to other sectors (such as Chrome or search engines):
Digital advertising and marketing strategies could be more broadly impacted.
This could slow or complicate the promotion of new cryptocurrency projects.
5. No Impact on Crypto Market Infrastructure:
This case does not directly affect blockchain networks, mining, decentralized trading, or centralized platforms (Binance, Coinbase, etc.).
Practical Conclusion:
There is no direct disruption or immediate risk to the cryptocurrency market due to this case.
An indirect impact could emerge if these actions impact digital advertising, an important marketing channel for crypto projects.
It is important to monitor whether the case expands to search or browser services, as this could further impact user discovery of projects and platforms.
The immediate final conclusion for you:
1. There is no direct risk or current disruption in the crypto market due to the Google case.
Crypto relies on independent trading platforms and infrastructure, such as blockchain, and these have not been affected.
2. Potential indirect impacts are long-term:
If the unbundling of Google's advertising business leads to higher advertising prices or reduced efficiency, marketing campaigns for cryptocurrencies and new projects could be impacted.
Emerging crypto projects that rely heavily on Google Ads to reach investors may face challenges in spreading.
3. Established and well-known projects will not be affected:
Major projects such as Bitcoin, Ethereum, Solana, and others do not directly rely on digital advertising.
4. No impact on trading or prices in the near term:
Cryptocurrency prices today, tomorrow, and weekly will not be directly affected by this issue.
The market is currently driven more by monetary policy, inflation, supply and demand, and news about the currencies themselves.
5. Future monitoring point:
If antitrust issues extend to search services or content access, they may affect access to currency information and platforms, and this requires monitoring.
Conclusion for you as an investor or follower:
> There is no need to worry or change your crypto strategy because of this news, but it is a good idea to monitor developments in Google's policies because they may affect the marketing of new projects in the future, not the existing market.
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The US Department of Justice is demanding that Google sell parts of its advertising business after the antitrust ruling.🔥🔥
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The U.S. Department of Justice announced that Alphabet Inc.'s Google (GOOGL) will be forced to sell two of its major digital advertising businesses after a judge ruled that the company had unlawfully monopolized the marketplaces for buying, selling, and displaying online ads.
In a court filing filed Monday, the department demanded that Google immediately begin selling its AdX advertising exchange platform, followed by a gradual sale of the service that helps websites sell their advertising space, known as Publisher Ad Server.
The department asserted that "implementing a comprehensive set of solutions—including the sale of the illegal monopolies Google has acquired and the products that were the primary tools of Google's illegal scheme—is necessary to end Google's monopolies."
For its part, Google proposed in a court filing filed Monday evening that its ad exchange platform work seamlessly with competitors' technologies and that a monitor be appointed to ensure compliance for three years.
The Justice Department's request comes as no surprise, as it announced in 2023, when it first filed a lawsuit against Google for antitrust, that it would ask the court to force the company to sell some of its products.
In a separate case, the department is also seeking to force Alphabet to sell its popular Chrome browser, citing the company's illegal monopoly on online search services.
Alphabet (GOOG) shares closed up 0.14% yesterday, trading at $166. However, the stock fell slightly in after-hours trading, down 0.18%.
Question: Will this harm the cryptocurrency market?
Answer in detail:
The immediate conclusion: There is no significant direct and immediate impact on the cryptocurrency market, but there are potential indirect effects in the medium and long term.
Here's the detailed analysis:
1. There is no direct relationship between Google and its advertising platforms and the cryptocurrency market:
Google is not a cryptocurrency exchange or issuer.
The digital advertising sector is separate from the underlying cryptocurrency market infrastructure.
2. But... Google has a significant role in the overall internet ecosystem:
Google dominates digital advertising, and these ads are an essential part of marketing cryptocurrency projects (such as ICO and presale campaigns).
Any disruption to advertising platforms could lead to marketing difficulties or higher advertising costs for small and medium-sized cryptocurrency projects.
3. The general psychological impact on technology markets:
When tech giants like Google face antitrust lawsuits and asset divestiture orders, this can lead to a temporary wave of fear or uncertainty in the stock and technology markets.
Sometimes this concern extends to cryptocurrencies because many stock and technology investors also hold assets in crypto (the cross-portfolio effect).
4. If antitrust issues expand to other sectors (such as Chrome or search engines):
Digital advertising and marketing strategies could be more broadly impacted.
This could slow or complicate the promotion of new cryptocurrency projects.
5. No Impact on Crypto Market Infrastructure:
This case does not directly affect blockchain networks, mining, decentralized trading, or centralized platforms (Binance, Coinbase, etc.).
Practical Conclusion:
There is no direct disruption or immediate risk to the cryptocurrency market due to this case.
An indirect impact could emerge if these actions impact digital advertising, an important marketing channel for crypto projects.
It is important to monitor whether the case expands to search or browser services, as this could further impact user discovery of projects and platforms.
The immediate conclusion for you:
1. There is no immediate risk or immediate disruption to the crypto market due to the Google case.
Crypto relies on independent trading platforms and infrastructure, such as blockchain, and these have not been affected.
2. Potential Indirect and Long-Term Impacts:
If the unbundling of Google's advertising business leads to higher advertising prices or reduced efficiency, marketing campaigns for cryptocurrencies and new projects could be impacted.
Emerging crypto projects that rely heavily on Google Ads to reach investors may face challenges in reaching out.
3. Established and well-known projects will not be affected:
Major projects such as Bitcoin, Ethereum, Solana, and others do not directly rely on digital advertising.
4. No impact on trading or prices in the near term:
Cryptocurrency prices today, tomorrow, and weekly will not be directly affected by this issue.
The market is currently driven more by monetary policy, inflation, supply and demand, and news about the currencies themselves.
5. Future monitoring point: