SUI game XOCIETY announces Adidas partnership.

XOCIETY, a pop shooter with role-play gaming progression powered by Sui, is set to team up with German sportswear giant Adidas.

XOCIETY announced on May 6 that its partnership with Adidas will introduce exclusive ALTS by Adidas content on the gaming platform. The Sui SUI-5.87%Sui-powered XOCIETY, which is backed by prominent investors including Hashed, Spartan, and KRAFTON, plans to leverage the partnership to enhance digital identity and gameplay interactions across its ecosystem. 

ALTS by Adidas is an avatar-focused non-fungible token collection that features 20,066 unique digital avatars the company released in March 2023. The company has had notable crypto related partnerships,

Team Sui commented on the Adidas and XOCIETY partnership as being more than a collaboration. Per a post on X, the layer 1 blockchain noted this as a “statement.”