$LLJEFFY Incident Timeline
⓵ Obituary platform Legacy announces the passing of Zerebro founder Jeffy Yu;
⓶ Jeffy Yu allegedly posts a timed message, stating that #LLJEFFY is his final artwork and provides the CA (contract address);
⓷ LLJEFFY market cap surpasses 10 million USD;
⓸ Someone reveals that Jeffy Yu faked his death, with code submissions still on Github after his passing;
⓹ LLJEFFY plummets in response.
Using life for marketing, hard to evaluate…
