At the Token2049 event in Dubai, Ash Pampati, Head of Ecosystem at $APT , highlighted the network’s success with “Web2.5” applications—platforms that blend user-friendly Web2 interfaces with the decentralized capabilities of Web3. These hybrid apps are generating significant revenue by prioritizing intuitive experiences while leveraging blockchain under the hood. Backed by $APT ’ high-performance infrastructure and developer-friendly tools, consumer-focused platforms centered on fan loyalty and digital engagement are thriving. Despite this progress, Pampati acknowledged the ongoing challenge of onboarding new users, emphasizing the need to move beyond traditional trends like NFTs and memecoins. He urged founders to innovate and explore uncharted ideas that could attract the next wave of mass adoption. $APT ' approach presents a pragmatic path forward for Web3, using familiarity to bridge the gap toward widespread blockchain use.

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