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Binance, the world's largest cryptocurrency exchange by trading volume, has become synonymous with innovation in blockchain and digital assets. By offering a diverse suite of products, from trading and staking to NFTs and decentralized finance (DeFi) solutions, Binance caters to both individual users and institutional investors. Its marketing strategies are a masterclass in adapting to a fast-paced, highly competitive industry. Below, we explore Binance's approach to marketing and how Goybo can help similar organizations thrive in the crypto and blockchain ecosystem.