$SOL goes beyond the ordinary and offers new and innovative solutions to everyday problems. Creativity is the ability to see what is invisible to others and to turn ideas into tangible reality that makes a difference.

Creativity does not arise from a vacuum, but is the result of the interaction of several elements such as knowledge, curiosity, intellectual flexibility, and the ability to connect disparate concepts. Furthermore, a supportive environment that encourages free expression and respects differences plays a significant role in stimulating and nurturing creativity.

Educational institutions, families, and media play a central role in instilling the spirit of creativity from an early age by promoting critical thinking and encouraging initiative. At the community level, investing in creativity is an investment in the future, as new ideas contribute to driving economic and social development.