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Finally, industry leaders are paying attention to real Web3 applications rather than getting lost in the speculative meme-driven environment. We believe that facilitating the free flow of information and knowledge in Web3 is just as valuable as innovations at the blockchain infrastructure level.
As a BNB MVB8 & CoinMarketCap Accelerator team, we are launching a product dedicated to monetizing the most valuable assets of creators —their time and insights.
After two weeks of development, our Beta version is set to go live next week. We’ve had deep discussions with BNB Chain (special thanks to Sarah!). Seeing CZ’s perspective resonates deeply with us.
Four Core Considerations of Time Monetization
1️⃣ Is There a Real Market Demand for This Product?
To foresee the future, we must first understand the past. The concept of time monetization isn’t new—Web2 has seen multiple successful cases:
- Fiverr – A freelancing marketplace built around skill-based exchanges.
- 猪八戒– China’s dominant platform similar to Fiverr.
- 知识星球– Platforms like 知识星球 Live and Knowledge Planet offering paid content and exclusive communities.
However, in Web3, similar attempts have struggled to gain long-term traction:
- Friendtech saw explosive growth but faded over time.
- Tako remains stagnant with limited adoption.
- Timefun (formerly Circletech) gained some traction but failed to sustain stable growth.
The Core Issue
Web3 users are overly focused on token price speculation, often overlooking the long-term value of high-quality information sources. Yet, the impact of knowledge gaps is often more significant than wealth gaps. As the saying goes:
> Your level of thinking is the average of the five people you interact with the most.
We firmly believe that the market demand for time monetization is real—people just haven’t realized its full potential yet.
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2️⃣ Is Private Messaging Enough? Do We Need Other Formats? How to Balance Supply and Demand?
Web3’s existing attempts have used different interaction models:
- Friendtech – Group chats.
- Timefun – Private messages, voice, and video interactions.
- Tako – Feed-based social interactions.
Are these approaches efficient? How can we help creators connect with high-value users who genuinely want to learn?
Our Three Core Interaction Methods
Structured Messaging
- Not just standard DMs—questions are structured for clarity.
- We guide users to follow fundamental writing principles, making queries more precise and effective.
- AI refines and enhances poorly written questions to optimize communication quality.
Time Auctions
- Private messages have limited engagement depth.
- We enable weekly live voice discussions where creators auction their time.
- A Dutch auction model (price decreases until market equilibrium) ensures fair pricing and optimal market matching.
Exclusive Guilds
- Some users prefer learning passively over asking questions.
- Creators can set up subscription-based communities for asynchronous learning, ensuring long-term knowledge retention.
This three-pronged approach maximizes information flow efficiency while ensuring optimal utilization of creators' time.
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3️⃣ Should We Issue a Token? How Do We Attract KOLs and Paying Users?
Token issuance can drive rapid user acquisition and short-term growth. However, it also introduces speculation and discourages traditional Web2 creators from joining.
Our Stance: No Token Issuance in the Early Phase. Instead, we prioritize value exchange and knowledge sharing.
Why?
- Many creators are reluctant to take on token issuance risks.
- Introducing a token too early can turn the platform into a speculative frenzy, undermining its true value.
- The Web3 community has become wary of the "launch a token, dump on users" playbook—we aim to build long-term trust.
Our initial focus is on B2B (creator-side) growth.
With 10+ years of experience in B2B operations, our team can accurately match high-value KOLs and provide tailored operational support.
By attracting high-quality creators first, we ensure meaningful, high-quality interactions—rather than just speculative traffic.
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4️⃣ How to Prevent Exploits? How to Address Fraud and Disputes?
To ensure platform security, we are implementing the following measures:
Social Account Binding & Web3 Identity Verification
- Users must link their X (Twitter), LinkedIn, or other social accounts for identity verification.
- Web3 users can connect their ENS or wallet addresses to enhance credibility.
- Creators can showcase their professional background and interest tags to improve user matching quality.
Two-Way Reputation System
- Like Uber’s rating model, both KOLs and users can rate each other.
- Low-rated users face messaging restrictions to prevent spam and harassment.
- High-quality responses increase a creator’s ranking and visibility.
AI Screening & Escrow Protection
- AI detects suspicious transactions, preventing money laundering and scams.
- Smart contract-based escrow for private messages ensures fair dealings.
- Dispute resolution via screenshot-based manual review for any transaction conflicts.
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Final Question: paytoreach.xyz or paytoreach.fun? 😉
@CZ @Yi He
Attached: We have a Notion product documentation, which covers many detailed considerations, but failed to share here, already shared with Sarah.