Yes, Apple's easing of restrictions on directing users to external payment methods — including NFT and cryptocurrency content — could significantly accelerate the mass adoption of blockchain-based applications. This move removes one of the biggest barriers for Web3 developers: Apple's historical 30% commission and the ban on linking to third-party payment methods.

How this can pave the way for mass acceptance of cryptocurrencies:

1. Sustainable business models for Web3

• Applications can now earn directly through crypto wallets or decentralized marketplaces without using Apple’s payment system.

• NFT platforms, play-to-earn games, and DeFi tools will be able to provide more direct access and monetization.

2. Improved user experience

• Previously, developers were forced to limit or remove crypto-related features to comply with App Store rules.

• Now users can directly navigate to wallets or exchanges, simplifying the process for beginners.

3. More transparency and trust

• External payment systems better align with the spirit of decentralization.