#AppleCryptoUpdate Apple has recently updated its app store guidelines to allow developers to direct users to external websites for purchases, bypassing the 30% commission fee. This change is a significant win for the crypto industry, particularly for NFT and crypto-powered apps.

*Key Changes:*

- *External Purchase Links*: Developers can now include links or buttons in their apps that direct users to external websites for purchases, avoiding Apple's commission fee.

- *No Commission Fees*: Apple won't impose commission fees on purchases made outside of its app store.

- *Increased Flexibility*: Developers have more freedom to design their apps and link to external websites without restrictions.

*Impact on Crypto Industry:*

- *Boost to Mobile Crypto Games and Apps*: This change is expected to be hugely bullish for mobile crypto games and apps, allowing them to operate more freely and retain more revenue.

- *New Opportunities for NFT Sales*: NFT sales can now be facilitated outside of the app store, potentially increasing adoption and revenue for NFT creators.

*Notable Reactions:*

- *Epic Games' Victory*: Epic Games, which sued Apple over its app store policies, has hailed the decision as a major win. Epic CEO Tim Sweeney announced that Fortnite would return to the US Apple App Store.

- *Crypto Community's Response*: Crypto commentators and industry participants have welcomed the change, seeing it as a significant step forward for crypto adoption.¹