On October 23, 2023, Apple adjusted its cryptocurrency and NFT-related policies for its App Store, drawing widespread attention from the crypto community. These changes primarily stem from regulatory pressures and developer demands, marking a subtle shift in Apple's policies in the digital asset space. However, while these adjustments relax certain restrictions, they also tighten control over transaction pathways and fees. Below is an analysis of this situation:
Main Changes in Apple's Crypto Policy
1. Allowing NFT transactions, but through Apple's payment system
Apple now allows applications to mint, list, and transfer NFTs through its in-app purchase system (IAP). Users can view their NFT collections within the app, but these NFTs cannot unlock additional features of the app. Furthermore, apps must not include links or buttons to external purchasing channels; all transactions must be completed within the App Store and are subject to Apple's commission of up to 30%.