#AppleCryptoUpdate

Apple’s Policy Shift Could Accelerate Mainstream Adoption of Web3 Apps

Apple’s recent move to relax restrictions on iOS apps — now allowing developers to direct users to external purchasing methods, including for NFTs and crypto-related content — marks a major turning point for the Web3 ecosystem. This change follows mounting pressure from global antitrust rulings pushing Apple to open its tightly controlled app ecosystem and reduce its 30% “Apple tax” on in-app purchases.

With this shift, crypto-powered consumer apps may finally gain more traction in mainstream markets. NFT marketplaces, blockchain gaming platforms, decentralized finance (DeFi) apps, and social media platforms built on Web3 principles stand to benefit most. Previously, many of these services were hampered by Apple’s strict payment rules and high fees, limiting user access and profit margins. Now, they can offer smoother onboarding experiences, cheaper transaction flows, and direct wallet integrations without worrying about App Store gatekeeping.

This could pave the way for more immersive metaverse platforms, play-to-earn games, NFT ticketing systems, and decentralized content platforms to reach iOS users. The ease of directing users to external wallets or crypto payment systems reduces friction and invites greater experimentation from developers.

Ultimately, Apple’s new policy may become a catalyst for Web3 innovation on mobile, bringing crypto-powered experiences closer to mainstream adoption — and potentially reshaping how we interact with digital ownership, identity, and finance on our smartphones.