In recent years, Apple has undergone a significant shift in its attitude towards cryptocurrency and blockchain. In 2021, Apple relaxed App Store payment rules for the first time due to developer lawsuits, allowing developers with annual revenues below $1 million to use external payment channels, circumventing the 30% 'Apple tax', indirectly creating space for the NFT market. In 2022, Apple explicitly allowed in-app sales of NFTs but insisted on a 30% commission and banned cryptocurrency payments, causing controversy in the industry.