After the court ruling on #苹果放宽加密规则 this week, Apple updated its iOS App Store Review Guidelines on May 3, easing restrictions for app developers in the US App Store. Previously, Apple lost in the Epic Games antitrust case, with the court ruling that it "intentionally" violated a 2021 injunction that prohibited Apple from charging a 27% fee on external payment methods and restricted redirecting behavior. Against this backdrop, the new rules allow developers to provide external payment options within their apps and support users purchasing non-fungible tokens (NFTs) through third-party marketplaces.

Despite the easing of restrictions, cryptocurrency apps still need to adhere to Apple's strict regulations, including prohibiting token rewards for completing tasks, conducting initial coin offerings (ICOs), and using user devices for mining. Although this easing primarily targets the US region and does not apply to in-app premium content or in-game purchases, developers believe this brings more experimental space for crypto-native mobile applications and is expected to promote innovation and development in related fields within the Apple ecosystem.