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A Historic Turning Point for Crypto on iOS
On May 2, 2025, Apple sent shockwaves through the tech and crypto worlds by easing restrictions on iOS apps. Developers can now direct users to external payment methods—including for NFTs and crypto-related content—bypassing Apple’s in-app payment system and its notorious 27% commission. This shift, driven by an antitrust ruling won by Epic Games, marks a monumental pivot for mainstream Web3 adoption. But what does this mean for users, developers, and the future of crypto? Let’s dive into this revolution !

1. Why This Change Is a Game-Changer for Web3
For years, Apple’s strict rules stifled crypto innovation on iOS. Apps like OpenSea or Magic Eden were limited to browsing functionalities, unable to facilitate direct NFT purchases. Developers had to navigate Apple’s 30% commission on in-app transactions, making Web3 services costly and cumbersome to integrate.

Now, the landscape has shifted:
Payment Freedom: Developers can guide users to external marketplaces or decentralized wallets (like MetaMask or Coinbase Wallet) for NFT and crypto transactions.
NFTs Unlocked: Apps can now integrate NFT purchases on secondary platforms without Apple’s payment system.
Mainstream Adoption: With 1.5 billion iOS users, this openness exposes crypto to a massive audience previously unfamiliar with Web3.
This change, mandated by a court ruling, reflects growing pressure on tech giants to democratize their ecosystems. Apple, long criticized for its "walled garden," is taking a step toward a more decentralized future.
2. Web3 Experiences Set to Explode Thanks to This Policy
This new environment paves the way for a wave of innovation. Here are the types of Web3 apps and experiences poised to capitalize on this revolution:
Integrated NFT Marketplaces: Platforms like OpenSea or Rarible could finally enable direct NFT purchases within their iOS apps, with lower fees by bypassing Apple’s cut. Picture a user buying a Bored Ape Yacht Club NFT straight from their iPhone, no browser needed!
Play-to-Earn (P2E) Games: Blockchain games like Axie Infinity or The Sandbox could integrate crypto or NFT reward systems, delivering seamless mobile experiences. Players could buy, trade, or earn digital assets without leaving the app.
Decentralized Wallets: Apps like MetaMask could become full-fledged hubs for managing wallets, buying crypto, and interacting with DeFi, making decentralized finance more accessible to newcomers.
Decentralized Social Networks: Platforms like Lens Protocol or Damus could introduce crypto tipping features (e.g., via Bitcoin Lightning Network), empowering the creator economy.
Luxury and Token-Gated Experiences: Luxury brands could use NFTs to offer exclusive experiences (VIP events, limited-edition products) directly through iOS apps, bypassing prior restrictions on NFT-unlocked content.
3. Apple Isn’t Fully Letting Go
Despite this progress, Apple maintains some restrictions. Crypto apps still cannot:
Promote ICOs (Initial Coin Offerings).
Encourage crypto mining via user devices.
Offer crypto rewards for specific tasks.
Additionally, integrating fiat-to-crypto payments remains complex due to KYC (Know Your Customer) requirements, which could slow adoption among less tech-savvy users. Developers will need to balance regulatory compliance with seamless user experiences.
4. Mass Adoption on the Horizon ?
This change could catalyze crypto adoption on an unprecedented scale. With Web3 apps more accessible on iOS, barriers to entry for new users are lowered. Posts on X reflect the crypto community’s excitement:
"
@Karim__Abda
" predicts increased DeFi and NFT adoption, suggesting full in-app crypto support is only a matter of time.
"
@AlvaApp
" notes that this decision reduces barriers for developers, enabling platforms like Magic Eden to offer standalone experiences.
However, skepticism persists. Apple is appealing the ruling, which could delay or limit long-term impact. Additionally, Google’s own Play Store policies may diverge, creating fragmentation in the mobile ecosystem.
5. What’s Next ?
The Path Forward for Developers and Users
For developers, the time to innovate is now. Building intuitive, secure, and compliant Web3 apps will be critical to capturing the iOS audience. Users, meanwhile, should brace for a flood of new crypto apps—and some learning curves as they navigate this decentralized world.
A New Era for Mobile Crypto
Apple’s relaxed iOS restrictions are more than a technical tweak—they’re an invitation to reimagine how crypto and Web3 integrate into our daily lives. From P2E games to NFT marketplaces and decentralized wallets, the possibilities are endless. So, what’s the Web3 app that’ll take over your iPhone? Share your thoughts below and join the crypto revolution! 🚀
💬 What Web3 experiences are you excited for on iOS? A blockchain game ?
A DeFi wallet? Drop your predictions below !
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