#AppleCryptoUpdate

Apple has made a significant update to its App Store guidelines, allowing developers to direct users to external payment options, including cryptocurrency payments. This move follows a US federal judge's order, which ruled that Apple's anti-steering provisions violated a 2021 injunction. The update opens up new possibilities for crypto-based apps and games on iOS devices.

*Key Updates:*

- *Crypto Payments*: Developers can now integrate direct crypto payments using digital assets like USDC, ETH, and SOL.

- *NFT Purchases*: iOS apps can finally enable in-app NFT purchases, improving the mobile user experience.

- *External Payment Links*: Developers can include external payment links, bypassing Apple's 30% commission.

*Impact on Crypto Industry:*

- *Increased Adoption*: This update is expected to drive increased adoption of cryptocurrencies in mobile apps and games.

- *New Opportunities*: Developers can now build more comprehensive crypto-based experiences, potentially leading to new revenue streams.

- *Regulatory Implications*: The ruling sets a precedent for other tech giants, potentially influencing the broader digital payment landscape ¹ ².

*What to Expect:*

- More crypto apps and games will likely integrate external payment options, reducing reliance on Apple's in-app purchase system.

- Developers may explore new use cases for NFTs and cryptocurrencies in mobile apps.

- Apple may face further scrutiny and potential appeals, shaping the future of digital payments and app store policies.