#AppleCryptoUpdate

Apple has recently updated its app store guidelines, allowing crypto developers to direct users to external payment options without charging fees or commissions. This move is seen as "hugely bullish" for the crypto industry, particularly for mobile crypto games and apps.

*Key Changes:*

- *External Payment Links*: Apps can now include links to external payment systems, including crypto-based options, without needing special entitlements.

- *No Commissions or Fees*: Apple won't charge commissions or fees for purchases made outside the app.

- *NFT Integration*: Developers can link to external NFT collections, opening up new possibilities for NFT functionality in iOS apps ¹ ².

*Impact on Crypto Industry:*

- *Increased Adoption*: This update could lead to a surge in blockchain-based apps on iOS, driving mobile Web3 adoption.

- *More Freedom for Developers*: Crypto developers can now operate outside Apple's in-app purchase ecosystem, giving them more flexibility and control.

- *Potential for New Apps*: Mobile-first NFT apps, play-to-earn games, and decentralized wallet platforms may benefit significantly from these changes ².

*Reactions from Industry Leaders:*

- Alex Masmej, a crypto entrepreneur, called the news "absolutely huge for crypto."

- Xero, a crypto commentator, said it's "hugely bullish for mobile crypto games and apps."

- Epic Games CEO Tim Sweeney proposed a peace offering to Apple, suggesting that if Apple extends the court's "friction-free, Apple-tax-free framework" worldwide, they'll return Fortnite to the App Store globally