In recent years, Apple's attitude towards cryptocurrency and blockchain has undergone a significant shift. In 2021, Apple first relaxed App Store payment rules due to developer lawsuits, allowing developers with annual revenues of less than $1 million to use external payment channels, bypassing the 30% 'Apple tax', indirectly opening up space for the NFT market. In 2022, Apple explicitly allowed in-app sales of NFTs but insisted on a 30% cut and banned cryptocurrency payments, causing controversy in the industry. Until May 2025, influenced by court rulings, Apple further updated its policy, allowing apps in the U.S. to access third-party payments and supporting users to purchase NFTs through external markets, marking a structural breakthrough for the crypto ecosystem.