A U.S. court ruling forces Apple to end its restrictive payment policies, giving crypto developers new freedom on iOS. Industry experts call the move 'hugely bullish' for Web3 and NFT integration.
In a landmark decision with major implications for the crypto industry, Apple has been found in willful violation of a 2021 antitrust injunction, with the court ordering immediate changes to its restrictive in-app payment rules. The ruling, issued on April 30 by Judge Yvonne Gonzalez Rogers in the ongoing legal battle between Apple and Epic Games, compels the tech giant to stop blocking developers from linking to external payment options — including those powered by crypto.
Court: Apple “Willfully Violated” Injunction, Must Comply Immediately
“The Court finds Apple in willful violation of this Court’s 2021 Injunction,” the judge wrote, calling out Apple's attempts to maintain “anticompetitive pricing.” She emphasized that the order takes effect immediately and is not negotiable:
“There are no do-overs once a party willfully disregards a court order. Time is of the essence.”
Under the updated enforcement, Apple can no longer charge commissions or fees for purchases made outside the app, nor can it track, audit, or require developers to report such transactions. Most notably, Apple must allow apps to include external payment links, including those related to NFTs and blockchain-based transactions.
Apple Quietly Updates Guidelines — Crypto Developers Celebrate
Following the ruling, Apple quietly updated its App Store guidelines. While the language appeared begrudging to some, the change is significant. Developers are now allowed to:
Link to external NFT collections.
Direct users to crypto-based payment systems.
Operate outside Apple's in-app purchase ecosystem without special entitlements.
Appfigures CEO Ariel Michaeli noted that while the updated rules use “passive aggressive language,” they represent a clear shift:
“Apps can now link to an external NFT collection and payment system, no entitlement required.”
Crypto entrepreneur Alex Masmej called the news “absolutely huge for crypto,” while Web3 analyst Xero told their 50,000 followers:
“This is hugely bullish for mobile crypto games and apps.”
Epic Games CEO Proposes Peace — Fortnite to Return to App Store?
In reaction to the ruling, Epic Games CEO Tim Sweeney confirmed plans to relaunch Fortnite on the U.S. Apple App Store and extended an olive branch:
“If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite globally and drop future litigation.”
Industry Impact: A New Era for Mobile Web3 Adoption?
This legal shift is a major victory for crypto and Web3 developers, who have long been constrained by Apple’s 30% “App Store tax” and anti-crypto policies. Mobile-first NFT apps, play-to-earn games, and decentralized wallet platforms stand to benefit significantly.
With no requirement to route payments through Apple and NFT functionality now permitted, many expect a wave of new blockchain apps on iOS.
