#AppleCryptoUpdate

Apple has recently implemented significant changes to its App Store policies, particularly affecting cryptocurrency and NFT applications. These adjustments stem from a U.S. federal court ruling that found Apple in violation of a 2021 injunction related to antitrust practices.

Key Changes for Crypto and NFT Apps

Elimination of the "Apple Tax": Apple can no longer impose its standard 30% commission on purchases made outside of its apps. Previously, even external transactions were subject to a 27% fee. This change allows developers to direct users to external payment methods without incurring additional charges.

Enhanced NFT Functionality: Developers are now permitted to include buttons or links within their apps that lead users to external NFT marketplaces. This enables functionalities like browsing and purchasing NFTs directly through iOS apps, which was previously restricted.

Continued Restrictions: Despite these relaxations, Apple maintains prohibitions on certain activities within its apps, such as cryptocurrency mining, token rewards, and initial coin offerings (ICOs).

Industry Impact

These policy changes are anticipated to have a substantial positive effect on the crypto industry. Developers can now offer more comprehensive features within their apps without the burden of Apple's commission fees. This is expected to lead to increased innovation and a broader adoption of crypto-related applications on iOS devices.

While Apple has expressed intentions to appeal the court's decision, the current policy adjustments are already influencing the landscape of mobile crypto applications.

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