#AppleCryptoUpdate

Apple has recently implemented significant changes to its App Store policies, particularly impacting cryptocurrency and NFT applications. 

Key Updates

• Elimination of the “Apple Tax”: A U.S. federal court ruled that Apple can no longer enforce its 30% commission on in-app purchases made through external payment systems. This decision allows developers to direct users to alternative payment methods without incurring Apple’s fees. 

• Enhanced NFT Integration: Developers are now permitted to incorporate full NFT functionalities within their iOS applications. This means users can browse, purchase, and sell NFTs directly within apps, eliminating the need to redirect to external browsers. 

• Continued Restrictions: Despite these relaxations, certain limitations remain. Apps are still prohibited from offering rewards in cryptocurrency for completing tasks, facilitating initial coin offerings (ICOs), or utilizing device resources for crypto mining. 

Industry Impact

These policy changes are anticipated to significantly benefit the crypto industry. Developers can now offer more seamless and cost-effective experiences to users. For instance, NFT marketplaces like Magic Eden can restore previously removed features, enhancing user engagement and monetization opportunities.   

Epic Games CEO Tim Sweeney has expressed optimism about these developments, indicating a willingness to relaunch Fortnite on the U.S. App Store if Apple extends these policy changes globally. 

While Apple has indicated plans to appeal the court’s decision, the current changes mark a pivotal shift in the company’s approach to digital assets and could pave the way for broader adoption of crypto technologies within the iOS ecosystem. 

For a more in-depth discussion on these developments, you might find the following video insightful: