#AppleCryptoUpdate

Apple has taken a significant step toward supporting the crypto and NFT ecosystem by relaxing its App Store rules following a major antitrust ruling. The change comes after Epic Games won a key battle in court, challenging Apple’s monopolistic practices. This decision is expected to usher in a wave of innovation and growth in mobile crypto apps, especially in the United States.

Antitrust Ruling Impact: A U.S. District Judge ruled Apple violated a 2021 court injunction by restricting developers from directing users to external purchasing options.

New Policy for iOS Apps: Apple has updated its App Store review guidelines. Developers can now include buttons, links, and other calls to action that lead users to external NFT marketplaces and payment platforms.

Benefit for NFT Marketplaces: Platforms like OpenSea, which previously had limited iOS functionality, can now expand features and provide more interactive browsing and purchasing experiences.

No In-App NFT or Crypto Purchases Yet: The new rules apply to external links only. Buying in-app premium content or game boosts still requires Apple's in-app purchase system.

Crypto Wallets Get a Boost: Wallet apps like Magic Eden, MetaMask, Coinbase, and Uniswap may see increased usage, thanks to the policy shift allowing embedded browser experiences for purchasing.

What This Means for Crypto:

Developers now have more freedom to experiment with crypto-native mobile applications, potentially sparking a new consumer crypto bull run, as suggested by Wojciech Kulikowski of Farcaster.

Ethereum (ETH) – Dominant blockchain for NFTs

Solana (SOL) – Powering platforms like Magic Eden

Uniswap (UNI) – Leading decentralized exchange

Coinbase Wallet, MetaMask, Magic Eden

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