Apple has announced significant updates to its policies regarding apps dealing with cryptocurrencies and non-fungible tokens (NFTs) on the App Store, following a U.S. court ruling issued in May 2025.
Key changes in #AppleCryptoUpdate:
Allowing external payment links: Developers can now include links and buttons within their apps on the App Store (in the U.S.) that direct users to external sites to complete purchases, including buying cryptocurrencies and NFTs, without the need to use Apple's internal payment system.
Abolishing the 30% "Apple Tax": Developers are no longer required to pay a 30% commission on purchases made outside the app, allowing them to offer lower prices to users and increase their profits.
Support for secondary NFT markets within apps: Apps can now facilitate the buying and selling of NFTs within the app itself, without the need to direct users to external browsers.
Impact on users and developers:
Improving user experience: Users will be able to make cryptocurrency and NFT purchases directly within apps, providing a smoother and faster experience.
New opportunities for developers: These changes allow developers to offer new features and services within their apps, which could lead to increased engagement and revenue.
Background of the decision:
These changes came after a court ruling in the Epic Games vs. Apple case, where the court found that Apple violated a previous court order by imposing restrictions on developers and preventing them from directing users to external payment options.
This step represents a significant shift in Apple's policy towards cryptocurrencies and NFTs, and could open the door for further innovation and expansion in this area on iOS platforms.