Visa and Bridge launch stablecoin-linked cards in Latin America for everyday cryptocurrency payments
Seamless integration aims to promote stablecoin adoption and global financial inclusion
In a significant step to promote cryptocurrency adoption in everyday finance, Visa has partnered with stablecoin infrastructure startup Bridge to issue stablecoin-linked payment cards in several Latin American countries.
This collaboration aims to bridge the gap between digital assets and traditional commerce, allowing users to conduct everyday transactions with stablecoins at over 150 million Visa-accepting locations worldwide.
This comes at a time when U.S. lawmakers seem ready to implement clear regulations for stablecoins.
Influence from a major payment company
According to the company,
Cardholders can conduct everyday transactions from their stablecoin balance at any merchant location that accepts Visa.
The payment giant adds,
For example, when a customer in Colombia shops locally and uses a Visa card activated by Bridge to pay a merchant, Bridge will deduct money from the customer's stablecoin balance and convert the balance into fiat currency, allowing the merchant to receive payment in the local currency like any other transaction. Customers can add these cards to supported e-wallets and pay at over 150 million merchant locations that accept Visa.
The partnership between Visa and Bridge is not only focused on consumers but is also designed for fintech developers. It simplifies the process of integrating stablecoin payments into existing platforms.
Thanks to a single API provided by Bridge, developers can enable stablecoin-linked Visa card functionality for users across multiple Latin American countries while offering a quick path and scalability for acceptance.
Visa's future vision
The initial rollout will target Argentina, Colombia, Ecuador, Mexico, Peru, and Chile, with plans to expand to Europe, Africa, and Asia.
Advocates see this as a leap towards broader financial inclusion, making cryptocurrency-based transactions as familiar and trusted as using traditional debit cards.
The stablecoin market is expected to reach $2 trillion by 2028, driven by clearer regulations and increasing demand for U.S. financial instruments. This launch may be expected to redefine how digital assets function within mainstream financial ecosystems.
The reserve requirements outlined in the proposed stablecoin legislation will provide a boost in demand for finance.
Impact on Latin America
Regarding this, Jack Forestell, Visa’s Chief Product and Strategy Officer, said,
We feel now is the time to implement some things that have been tested in pilot projects and start introducing them to the world as capabilities we anticipate will grow significantly and meaningfully with global scalability.
In harmony, Bridge's CEO, Zach Abrams, emphasized this necessity. He asserted that for stablecoins to scale effectively, they must easily integrate with existing platforms and services embedded in everyday commerce.
Thus, as regulatory clarity progresses and infrastructure improves, this approach could be a crucial way to bring stablecoins—not just as an alternative but as a natural extension of the global financial ecosystem.
Source: https://tintucbitcoin.com/visa-bat-tay-bridge-dua-stablecoin-vao-mang-luoi-150-trieu/
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