The Black Mirror series became famous for depicting dystopian scenarios involving the impacts of technology on society, including episodes about the conversion of people's actions into a "social" score. And now, Netflix's project will have an official cryptocurrency that is based exactly on this premise.

The project involves a brand licensing not directly related to the series or Netflix, but authorized to leverage the fame of the production and reference it directly. Named "Black Mirror Experience," it is supported by companies Animoca Brands, Avalanche, Niantic Labs, and Kor Protocol.

The cryptocurrency is set to be launched on the Kor blockchain, with over 60% of the created tokens available for acquisition and trading among investors. The project also features Iris, an avatar created through artificial intelligence that will be the face of the project.

The initiative uses artificial intelligence to track user actions on social media and also the movements in their digital wallets. From this, the user receives a score that can be converted into rewards created by the project.

The higher the user's score, the more cryptocurrency they will be able to obtain for free. The project also promises "benefits" in the real world, but without giving details. Users will have a personal NFT, a kind of identity document on the blockchain.

The score can also increase based on the user's engagement in the project's ecosystem, including missions, training of the artificial intelligence, actions on social media, and participation in mini-games created on the blockchain. In practice, therefore, the reward seems to be a kind of loyalty and engagement mechanism.

The project itself has warned users to be vigilant and not fall for scams that may take advantage of the series' popularity.