Discussions about meme coins have reached a peak since the beginning of 2025. The number of mentions on social media has increased against the backdrop of traders shifting their interest to high-risk assets. This was reported by Brian Quinlivan, the marketing director of Santiment. Previously, the main focus was on Bitcoin and first-tier projects, which was related to news about new tariffs from the administration of Donald Trump. Now traders are switching to high-cap meme coins, indicating a rise in speculative sentiment. Quinlivan noted that market participants often place blind bets, hoping for quick profits rather than long-term investments, which indicates a risky strategy and increased speculation. Over the past eight days, the market capitalization of cryptocurrencies has increased by 10%, while Bitcoin has only risen by 7%. Dogecoin has particularly stood out, leading in the increase of mentions. Interest in it has intensified following applications for the launch of an ETF based on this asset in the US. However, the expert warns that the euphoria around meme coins often ends with a sharp correction. In March, trading volume on DEX PumpSwap exceeded $1.2 billion. $DOGE$DOGS$MEME