Recently, Binance has brought Alpha Finance Lab (ALPHA) to the forefront, demonstrating its commitment to supporting quality early-stage DeFi projects, while aligning with its grand strategy of building an integrated 'CeFi + DeFi' ecosystem. With the dual support of Launchpad and Launchpool, ALPHA quickly amassed a user base in the tens of millions; through the 'Binance Alpha' platform, Binance has achieved significant results in improving listing transparency, enhancing user stickiness, and accelerating the integration of centralized exchanges with on-chain applications.

1. Binance's Strategic Intent

  1. Ecosystem Connectivity: Binance builds a 'one-stop' traffic channel for quality projects through Launchpad, Launchpool, and the official wallet, combined with the Binance Alpha pre-listing display mechanism. Users can conveniently discover, subscribe to, and participate in on-chain trading within the platform, allowing BSC and other on-chain ecosystems to continuously acquire new users.

  2. CEX + DEX Collaboration: The Alpha 2.0 version supports users to conduct decentralized trading directly with their Binance accounts, without the need to switch wallets or set Gas fees, simplifying the user experience with intelligent routing and MEV protection solutions. This model breaks down the barriers between centralized exchanges and on-chain protocols, providing a new path for Binance's expansion in the DeFi field.

  3. Enhancing Transparency: Binance Alpha publicly lists pre-listing projects and filters them based on user trading data and interaction heat. The community participates in voting-style trading within 24 hours, truly realizing 'who participates, who decides,' enhancing the fairness and sense of participation in the listing process, while also boosting short-term trading activity during market downturns.

2. Role in Promoting the ALPHA Project

  1. Funding and User Scale: In 2020, ALPHA completed its first round of fundraising on Binance Launchpad and simultaneously started mining on Launchpool, attracting millions of BNB and BUSD stakers. The strong public offering and airdrop mechanism provided the project with solid funding and a wide holding group from the start.

  2. Cross-Chain DeFi Layout: Relying on the Binance Smart Chain (BSC) and Ethereum network, ALPHA launched multi-chain products centered around high-leverage liquidity mining (Alpha Homora) and lending protocols (Alpha Lending), meeting different on-chain users' needs for yield and liquidity, and deeply coupling with the BSC ecosystem to form a two-way liquidity bridge.

  3. Community Governance and Value Circulation: After upgrading to Alpha Venture DAO, ALPHA token holders enjoy governance rights and revenue distribution rights, including platform fee dividends and airdrop rewards from newly incubated projects. Tokens not only serve as governance certificates but are also embedded with a value capture mechanism for ecosystem incubation, allowing token holders to participate in sharing innovation outcomes.

  4. Market and Reputation Effect: With the endorsement of Binance, ALPHA has maintained high trading depth and community attention through multiple bull and bear cycles. When the new Binance Alpha mechanism was launched, ALPHA's price and discussion heat surged simultaneously, with the market responding positively to its cross-chain innovations and Binance's support.

3. Future Outlook
With continued investment in the Binance ecosystem, ALPHA can continue to expand more on-chain asset types and real-world asset (RWA) on-chain application scenarios; meanwhile, its DAO incubation system will continuously produce new projects, bringing long-term growth momentum to the ALPHA token system. For Binance, through deep collaboration with ALPHA, it has established a demonstration effect of collaborative innovation between CEX and project parties, which may attract more quality teams to join forces in the future, jointly advancing the crypto industry towards a more decentralized era.