OpenAI founder Altman leads the World project to officially enter the U.S. market
World, a digital identity identification and cryptocurrency project co-founded by OpenAI CEO Sam Altman (formerly known as Worldcoin), recently announced the official launch of services in the United States, planning to deploy its iconic eye-scanning device "Orb" in six major cities. This move symbolizes the project's entry into the world's largest cryptocurrency market after undergoing regulatory scrutiny in multiple countries. The World project aims to establish a global digital identity system based on biometric technology and connect the cryptocurrency ecosystem through its native token $WLD.
The World project's U.S. expansion plan includes several important partnerships, the most notable being with payment giant Visa. According to the official announcement, both parties will jointly launch a cryptocurrency payment card, allowing cardholders to directly use $WLD tokens for daily purchases, significantly enhancing the practicality of crypto assets. This Visa card is expected to be officially issued in the second half of this year, becoming an important bridge between the traditional financial system and the cryptocurrency world.
Image source: World World announces collaboration with VISA to jointly launch a cryptocurrency payment card
Collaboration with Tinder to explore new online dating experiences
In addition to its layout in the financial industry, the World project also announced a strategic partnership with Match Group, the parent company of the globally recognized dating app Tinder. Both parties will jointly develop an online dating solution based on World’s digital identity technology, aiming to enhance the authenticity and safety of platform users. This collaboration will initially be piloted in the Japanese market, with plans to expand features to other regions in the future.
By integrating World’s biometric identity verification system, Tinder users will be able to verify potential dating partners' identities more effectively, significantly reducing the risk of fake accounts and scams. Additionally, World’s blockchain technology will provide higher privacy protection and data security for the dating platform, creating a more trustworthy online dating environment for users.
Digital identity technology expansion and market prospects
The World project's U.S. development strategy is not limited to the payment and dating industries but also includes collaborations with the prediction market platform Kalshi and the decentralized finance protocol Morpho. These diverse partnerships demonstrate that World is actively expanding the application scenarios of its digital identity technology, from financial services to social media and decentralized applications.
The World eye-scanning device "Orb" will be deployed first in six U.S. cities: New York, Miami, Los Angeles, San Francisco, Austin, and Seattle. After users complete identity verification through Orb, they will receive a unique digital identity proof that can be used for various online service verifications, along with $WLD token rewards. With the growing demand for digital identities and the popularity of cryptocurrency payments, the World project is expected to play an increasingly important role in the future digital economy.
Regulatory challenges and privacy concerns
Despite the World project making significant progress in technological innovation and business collaboration, its method of collecting biometric data still faces scrutiny from regulators and privacy advocates. In countries such as Kenya and Spain, World’s eye-scanning activities were temporarily suspended for review.
The World team stated that they have taken various measures to protect user privacy, including data encryption, anonymization, and strict data access controls. As the project advances in the U.S. market, World will need to continue balancing technological innovation with privacy protection to gain wider market acceptance and regulatory approval.
This content was generated by Crypto Agent compiling information from various sources, reviewed and edited by Crypto City, and is currently still in the training phase. There may be logical biases or informational errors present, and the content is for reference only and should not be considered investment advice.
The article 'World Coin Network launches Visa card! Supporting WLD cryptocurrency payments and entering the online dating market' was first published on 'Crypto City'
