FIFA Expands Its NFT Strategy With Ethereum Integration#BlockchainNews

The round ball enters a new dimension. Forget simple passes and sliding tackles: FIFA has just taken one step further into the metaverse. On April 30th, the global football organization announced the creation of its own blockchain, simply named “FIFA Blockchain.” A decision that, at first glance, seems purely technical. But behind the lines of code, a whole crypto strategy is taking shape, much bolder than it appears.

FIFA abandons Algorand to launch its own Ethereum-compatible crypto blockchain.

FIFA NFTs will automatically migrate to this new network starting May 20.

Goal: build an ambitious Web3 ecosystem combining collecting, gaming, and full control.

The choice to detach from Algorand is not just a simple logistical update. It is a break. A friendly separation, to be sure, but a strategic one. Since the launch of FIFA Collect — its official NFT collection — FIFA had made Algorand its digital playground. A playground it now considers too narrow for its Web3 ambitions.#blockchain