Since Binance Alpha shifted the entire focus of airdrops from 'performing tasks on-chain, accumulating points' back to the 'exchange front,' airdrops have started to become a bit distorted.

All exchanges began to compete for airdrops, trading volume, and interaction, but the problem is: competing on trading volume may ultimately become a game for a select few, making it difficult for new users to join. A user rushing to make hundreds of trades just to earn a few hundred dollars in rewards is not sustainable and is likely to face criticism, mainly due to poor performance and uncontrollable losses.

Therefore, major exchanges started to explore new paths, trying to come up with some new tricks to attract users. The Megadrop model launched by @Bybit_Official is a typical example. Instead of competing in the dead end of 'trading volume,' it opened a new avenue, integrating 'new asset subscription + wealth management' mechanisms, which, to some extent, brings airdrops back to the original flavor of 'making profits without losses.'

In simple terms, the core logic is: buy wealth management products, airdrop new tokens, zero-risk new subscriptions. Additionally, how to balance the interests of large and small investors is also a key issue for the industry. Binance adopts an approach of spreading benefits evenly, while Bybit currently appears to favor larger investors: the more they stake, the more points they accumulate, providing larger investors with more space; of course, to balance this, they introduced side quests, allowing diligent participants to complete side quests for an additional 1.2x points bonus, which is also friendly to retail investors.

The first project of the OBOL Megadrop event is underway. Whether you participate or not, there are benefits to be gained. The basic quality of those who chase rewards is to get involved first and then research; here’s the link:

https://t.co/3PrXIycwN2

In a sense, the current airdrop battle among several exchanges may likely become the main theme of new asset subscriptions in Web3 for the time to come. If Binance Alpha's scores are insufficient, trying Bybit's new route for a truly 'no risk of backlash' airdrop may be one of the most worthwhile research topics for reward chasers going forward.