Binance Launches Alpha Points Promotion to Boost Token Trading Engagement
Binance has rolled out a new incentive initiative — the #BinanceAlphaAlert Alpha Points Promotion — starting May 1, 2025. This campaign aims to encourage active participation in the Alpha token ecosystem by offering traders bonus Alpha Points for select transactions.
Earn Double Alpha Volume on Eligible Trades
Throughout the promotion period — which will continue until further notice — Binance users can earn *double Alpha Volume* for the following types of trades:
- Purchases of Alpha tokens on the BNB Smart Chain (BSC)
- Limit buy orders for any Alpha token, regardless of blockchain
These qualifying transactions will be counted at twice their value in a user’s *Alpha Volume*, which directly influences the accumulation of Alpha Points — Binance’s internal metric for measuring trading engagement in its Alpha Market.
Understanding the Alpha Volume Calculation
The Alpha Volume is calculated using the following formula:
Alpha Volume = 2 × (BSC Alpha token purchases + Limit buy orders) + Other purchases
Example Calculation:
- $100 instant buy of a non-BSC token (e.g., ABC) = 100
- $110 instant buy of a BSC-based token (e.g., XYZ) = 220 (2×110)
- $120 limit buy of token ABC = 240 (2×120)
- $130 limit buy of BSC token XYZ = 260 (2×130)
Total Alpha Volume = 8
20 → 9 Alpha Points earned