You’re not here for theory. You’re here because you’re stuck between two choices:
Pay per head (PPH) : A backend service that handles odds, bets, and users.
White label sportsbook : A “turnkey” platform you brand as your own.
Both promise to make you money. Both claim to save you time. But after 15 years in the US sportsbook industry, I’ll tell you this: 90% of bookies pick the wrong option .
Let’s break down the differences—and why RealBookies is the smarter choice for most.
Case Study: Why a Miami Bookie Ditched White Label for RealBookies
The Setup : Meet “Carlos” (not his real name). In 2021, Carlos paid $20k for a white label sportsbook. The sales team promised “full control” and “zero technical work.”
The Nightmare :
Hidden costs : $500/month for “server maintenance.”
Slow support : 48-hour response times during NFL Sundays.
No customization : Couldn’t adjust odds for his Miami-based users.
Downtime : Crashed twice during March Madness, losing $15k in bets.
The Fix : Carlos switched to RealBookies , a top pay per head site . Here’s what changed:
Costs dropped by 60% : From 20kupfrontto10/player/month.
24/7 US-based support : Issues resolved in 10 minutes.
Customizable odds : Tailored lines for his local market.
Zero downtime : Handled 10k+ bets during the Super Bowl.
Result : Carlos tripled his user base in 6 months and increased profit margins by 40%.
Takeaway : White label sounds sexy. RealBookies delivers results as the best white label sportsbook provider.
The 7 Key Differences Between PPH and White Label
Let’s cut through the jargon:
1. Cost
PPH (RealBookies) : $10/player/month. No upfront fees.
Example : 100 active players = $1,000/month.
Scaling : Costs grow with your user base (fair).
White Label : 10k–50k+ upfront + monthly “maintenance.”
Example : 20kupfront+500/month = $26k/year (even with 10 users).
Scaling : Costs skyrocket as you add features.
2. Control
PPH : You set the odds, lines, and limits.
RealBookies : Adjust NFL odds in real-time via a user-friendly dashboard.
White Label : Locked into the platform’s rules (e.g., can’t ban users or customize payouts).
3. Speed
PPH : Launch in 48 hours.
RealBookies : Sign up, customize odds, and go live by Monday.
White Label : 3–6 months to customize.
Example : A Denver bookie waited 4 months for a white label platform to add college football lines.
4. Support
PPH (RealBookies) : 24/7 US-based agents.
Case Study : During the 2023 NBA Finals, RealBookies’ support fixed a bettor’s payout issue in 8 minutes.
White Label : Offshore teams with generic replies.
Example : A Phoenix bookie waited 3 days for a white label team to respond to a Super Bowl crash.
5. Scalability
PPH : Handle 10k+ bets during the Super Bowl.
RealBookies : Used by a Vegas bookie to process 15k bets in a single Sunday.
White Label : Crashes under pressure (no joke).
Example : A white label platform in Florida crashed during March Madness, losing $20k in bets.
6. Security
PPH (RealBookies) : Military-grade encryption with anonymous payment options like crypto currencies
Case Study : No data breaches in 10+ years.
White Label : Many lack basic fraud protection.
Example : A white label site in Texas was hacked, exposing user data.
7. Flexibility
PPH : Add/remove sports, adjust payouts, and more.
RealBookies : Supports NFL, NBA, UFC, and niche sports like lacrosse.
White Label : Stuck with the platform’s setup.
Example : A white label user couldn’t add esports betting without a $5k upgrade.
Why RealBookies Crushes White Label Solutions
Let’s get specific. Here’s why RealBookies is the best pay per head site for US bookies:
1. Transparent Pricing
$10/player/month (no hidden fees).
Free trial + no long-term contracts.
Example : A Chicago bookie tested RealBookies for free, then scaled to 500 users in 6 months.
2. Tools That Make You Money
Live NFL Streaming : Keep players on your site longer.
Case Study : Engagement increased by 70% for a Seattle bookie.
AI Odds Management : Auto-adjust lines during halftime.
Example : A Miami bookie saved 15 hours/week on manual updates.
Mobile App : 85% of bets happen on phones.
Case Study : A Phoenix bookie’s mobile bets doubled after switching to RealBookies.
3. US-Focused Support
Agents who understand NFL betting and state regulations .
Example : RealBookies’ support helped a Denver bookie navigate Colorado’s new betting laws in 24 hours.
4. Security You Can Trust
Military-grade encryption + 24/7 fraud monitoring.
Case Study : No chargebacks for a Houston bookie using RealBookies’ anti-fraud tools.
The Contenders: 3 White Label Platforms (And Why They Fail)
1. WhiteLabelBetting.com
Promise : “Launch your sportsbook in weeks!”
Reality : 6 months of delays, $30k upfront.
Example : A New York bookie paid $25k for a platform that couldn’t handle in-play bets.
2. SportXWhiteLabel.net
Promise : “Keep 100% of profits!”
Reality : Hidden “transaction fees” eat 20% of revenue.
Example : A California bookie lost $12k/year to hidden fees.
3. BetTechSolutions.org
Promise : “Fully customizable!”
Reality : Can’t even change the color scheme.
Example : A Texas bookie paid $5k for a “custom” design that looked identical to the default template.
The 5-Minute Test to Choose Between PPH and White Label
Not sure which to pick? Ask yourself:
Do I want to own the tech? → White label. Need to launch fast? → PPH.
Can I afford $20k upfront? → White label. Prefer paying as you grow? → Pay Per Head.
Do I need US support? → RealBookies (PPH). Okay with offshore teams? → White label.
Do I need customization? → PPH (RealBookies). Locked into generic features? → White label.
Can I risk downtime? → White label. Need 99.9% uptime? → RealBookies (PPH).
How to Launch Your Sportsbook in 48 Hours with RealBookies
Here’s how to get started:
Step 1: Sign Up for RealBookies
Use the free trial to test the platform.
No credit card required.
Step 2: Customize Your Sportsbook
Odds : Start with NFL odds (most popular).
Limits : Set minimum/maximum bets.
Branding : Add your logo and colors.
Step 3: Market Your Site
Reddit : Post in r/sportsbook and r/nflbetting.
Facebook : Target local sports fans in groups.
Referrals : Offer $50 bonuses for user referrals.
Step 4: Scale Smartly
Reinvest 20% of profits into Google/Facebook ads.
Example : A Denver bookie spent $1k/month on ads and gained 100 new users.
Step 5: Optimize with RealBookies’ Tools
AI Odds Manager : Auto-adjust lines during games.
Live Streaming : Keep users engaged.
Mobile App : Encourage on-the-go betting.
Final Answer: Pay Per Head vs. White Label Sportsbook
You came here for the keyword: pay per head vs. white label sportsbook . Here’s your cheat sheet:
Choose PPH (RealBookies) or priceperplayer.com if :
You’re new to sportsbooks.
You want to launch fast and scale smoothly.
You hate hidden fees.
You need US-based support.
Choose White Label if :
You have $20k+ to burn.
You need a “branded” platform (and don’t mind waiting 6 months).
You’re okay with generic features and offshore support.
The wrong choice will cost you time, money, and customers. The right one? It’ll make you feel like you’ve discovered a cheat code.