Melanie Perkins, cofounder of Canva, launched the company over a decade ago without a technical background, driven by a vision to simplify graphic design for those unfamiliar with complex software like Photoshop.

Recognizing the shift towards more visual communication due to the rise of social media, she aimed to make design accessible to a broader audience.

Despite facing challenges in securing funding—over 100 venture capitalists declined to invest due to her lack of technical expertise—Canva has since emerged as the highest-valued female-founded and -led startup globally, generating $3 billion in annual revenue last year.

The recent product launch by Canva is expected to further support aspiring founders who share a vision but may lack technical skills, potentially transforming the landscape for future entrepreneurs.



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