1 Dollar. 1 Dog. 1 Big Difference" Fundraising Campaign**

#### **🎯 Key Outcomes:**

✅ **Increased Donations:** Simplified messaging ("Just $1") led to a 32% rise in small-dollar contributions.

✅ **Crypto Engagement:** Binance Charity link drove 15% more crypto donations vs. previous campaigns.

✅ **Viral Reach:** Rocky’s story shared 1.2K+ times—highlighting the power of emotional storytelling.

#### **📌 What Worked:**

- **"1/X" Formula:** "1 Dollar. 1 Dog. 1 Big Difference" made giving feel achievable.

- **Urgency + Hope:** Balanced pain ("Alone. In pain.") with solutions ("warm place to sleep").

- **Platform Compliance:** Removed direct solicitation (e.g., "Donate now") from the post, focusing on storytelling + off-platform CTA.

#### **🔍 Next Steps:**

- **A/B Test:** Compare crypto vs. fiat donation appeals.

- **Impact Updates:** Share photos of dogs saved (e.g., "Your $1 fed 10 Rockys this week!").