In the past, we always thought that airdrops and IDOs were just the appetizers of the Web3 world, giving out some candies for fun. But the strategy that Binance has developed over the past few months with Alpha+Megadrop+Launchpool has far surpassed the scope of merely "giving out candies."
Did you think it was just about issuing tokens? In fact, it’s about opening stores and grabbing market share.
While other exchanges are still seriously discussing "community consensus," Binance has already transformed into the Web3 version of Luckin Coffee and Heytea:
Let’s not talk about beliefs, let’s talk about subsidies first;
Let’s not pull in big spenders, let’s first nurture regular customers;
Users are not here to invest in projects; they are here to take advantage of benefits—casually becoming your users.
On one side, there are large companies with subsidy campaigns, traffic grabbing, and daily airdrops,
On the other side, there are small exchanges with tight budgets, slow rhythms, and even poorly designed project icons.
You tell me, how can they compete?
What’s more clever is that the "points" mechanism seems to be a threshold, but in reality, it is a disguised CRM membership system—those who interact more can rank higher and get the first sip of milk tea.
