Shocking! XRP ETF lands in Brazil, marking the official start of Ripple's rise in the Latin American market!

Brazil has become a key gateway for XRP's expansion in Latin America, with the recent approval of the XRP ETF symbolizing a new era for Ripple in the institutional investor market. This initiative provides Brazilian institutions the opportunity to purchase XRP without needing to hold it directly, thereby eliminating custody risks and opening up a whole new market for Ripple.

In 2024, the purchase volume of XRP on mainstream Latin American exchanges like Bitso accounted for 9%, surpassing ETH and SOL, highlighting its potential in the region. Ripple has always viewed Latin America as fertile ground for payments and remittances, and the launch of this XRP ETF undoubtedly brings more institutional demand to the area.

With the support of the Brazilian central bank for cryptocurrency regulation, Ripple CEO Brad Garlinghouse has praised Brazil as a rapidly developing market for crypto assets and blockchain. Now, with the help of the XRP ETF, Ripple can not only attract retail investors but also effectively incentivize institutions to join, driving the comprehensive rise of XRP.