Binance Alpha was initially difficult to use, but Binance attracted users through money giveaways, and the top influencer personally promoted it by directly offering three major rewards, successfully gaining attention. At the same time, Binance continuously optimized the wallet, transforming from being criticized by everyone to everyone inquiring about it, as the benefits from the Alpha airdrop are just too appealing, especially when compared to Web2 bank investments, which are quite straightforward.

Their strategy is also very effective: first, they throw money to gain traffic, then optimize the product, and set thresholds to create competition among users. After this series of moves, Alpha has completely taken off. This is an 'unbreakable scheme'; invest a thousand dollars, get a thousand dollars back in a month, with a monthly yield of one hundred percent—who wouldn't be tempted?

Now, even my real-life friends are asking me to teach them how to earn this money. In the future, Alpha will become more standardized, algorithmic, AI-driven, and competitive. The thresholds will also increase; either deposit large sums for low-frequency trading or small sums for high-frequency trading. But to keep benefiting from the rewards, one must continue completing tasks.

In the end, this money will likely end up in the hands of small and medium retail investors, major Binance users, and boutique studios. Who will provide this money? Of course, it will be from the project parties and VCs. This move by Alpha is practically a nuclear strike against competitors. Binance has genuinely dispersed a lot of money and tokens to its users; moving forward, we are entering an era of 'widespread money distribution + boosting trading volume.'