Nike vs. StockX: The Battle Over NFT Trademarks

In February 2022, Nike filed a lawsuit against StockX, accusing the online marketplace of selling unauthorized NFTs that feature Nike’s trademarks without permission. The dispute centers on StockX’s “Vault NFTs,” which are tied to physical sneakers but were minted and sold without Nike’s approval. Nike argues that this practice infringes on its intellectual property rights and could potentially mislead consumers.

The outcome of this case could set a major precedent for how trademark laws are applied to NFTs and digital goods in the evolving virtual marketplace.